Questions & Answers
Answers to common questions about our tools and how to use them.
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
Boosting suits a quick reach lift on a good post, but proper ad campaigns give more control and value. When to boost.
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
Get more comments by asking specific questions, sharing opinions, and replying to everyone. Why comments lift reach.
A superfan actively champions you — sharing, defending, buying first. Why a small core drives outsized reach and revenue.
Moderate a community with clear rules enforced fairly, fast spam removal, and rewarded good behaviour. What keeps it healthy.
Discord and Telegram suit chat-oriented audiences — Telegram for broadcast, Discord for rooms. When to build one.
A Facebook Group suits audiences who want to connect, not just consume — but needs real moderation. When it is worth it.
Build an engaged community by showing up, replying like a person, asking questions, and rewarding participation. Why it lasts.
Engagement per post is average interactions per post — a fair way to compare formats and topics. Why to track it.
CTA click rate is the share who act on your call to action — a direct measure of how well content converts. How to improve it.
