Questions & Answers
Answers to common questions about our tools and how to use them.
A hashtag strategy mixes broad, niche and branded tags matched to each post, tested for reach — not a repeated stuffed list.
A content bank is a library of ready posts you draw from, removing last-minute scramble. How to build and use one.
A brand kit stores your logos, colours and fonts so designs stay consistent. Why it saves time for regular posters and teams.
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
A LinkedIn newsletter is a subscribable series for regular professional content, growing a dedicated readership. When to start one.
End screens and cards on YouTube prompt viewers to watch more or subscribe. How they extend watch time.
Average view duration is how long people watch on average — a key YouTube ranking signal. How to improve it.
YouTube SEO surfaces videos in search via titles, descriptions, chapters and watch time. Why it matters and how to do it.
A good YouTube thumbnail is clear at small size — one focal point, bold text, high contrast, matching the title. How to make one.
YouTube Shorts are vertical videos up to about a minute in a dedicated feed — a way to reach new viewers. How to use them.
TikTok allows videos from seconds to several minutes, but completion matters most — length should fit the idea. How to judge.
TikTok photo mode posts swipeable images with music — great when you lack footage. How it works and when to use it.
