Questions & Answers
Answers to common questions about our tools and how to use them.
Awareness content earns discovery; conversion content drives action. Why you need a mix, and how to balance it.
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
Bounce rate is a website metric that matters for social traffic — high bounce means a post-to-page mismatch. How to fix it.
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
Dwell time is how long someone stays on your post — a signal platforms use for reach. What lifts it.
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
Share of voice is your slice of the market conversation versus competitors. What it shows and where to measure it.
Follower growth rate = new followers divided by starting count, times 100 — momentum, not raw numbers. Why to track it.
Keep AI content from sounding generic by feeding it your voice and specifics, then editing in real examples. What to cut.
