Analytics
Engagement per post is average interactions per post — a fair way to compare formats and topics. Why to track it.
CTA click rate is the share who act on your call to action — a direct measure of how well content converts. How to improve it.
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
Benchmark competitors by tracking their public growth, engagement and top content over time to learn what resonates. Tools that help.
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
Profile visit rate is the share who tap to your profile after seeing a post — an early signal of interest. Why it matters.
Average view duration is how long people watch on average — a key YouTube ranking signal. How to improve it.
Bounce rate is a website metric that matters for social traffic — high bounce means a post-to-page mismatch. How to fix it.
Dwell time is how long someone stays on your post — a signal platforms use for reach. What lifts it.
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
