Analytics
Measure social ROI by comparing cost against tracked outcomes — leads, sales — not likes. How to set it up.
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
The best time to post depends on your own audience, not a universal chart. How to find it from your analytics.
A good engagement rate varies by platform, size and industry — compare to your own trend and similar accounts, not a universal number.
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
A content performance tool measures reach, engagement and results for your posts. What it does and how to pick one.
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
