Analytics

Share of voice is your slice of the market conversation versus competitors. What it shows and where to measure it.

Follower growth rate = new followers divided by starting count, times 100 — momentum, not raw numbers. Why to track it.

Conversion tracking ties a sale or sign-up back to the post or ad that drove it. Why it beats guessing from likes.

A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.

Retargeting shows ads to people who already engaged with you — warmer, higher-converting than cold reach. How it works.

Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.

Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.

A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.

Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.

A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.

CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.

CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.