What is click-through rate (CTR)?

Q: What is click-through rate (CTR)?

CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.

January 2, 2026 1 min read

Dana Whitfield

Dana leads reviews and reliability at SMM Directory. She tests SMM tools, tracks uptime, and works to keep ratings honest.

Answer

CTR is the share of people who clicked a link out of those who saw it — clicks divided by impressions, times 100. It shows how compelling your content and call to action are at driving action.

A low CTR often means the offer or wording needs work. Link-in-bio and analytics tools track it — compare link-in-bio tools and analytics tools.

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