Questions & Answers
Answers to common questions about our tools and how to use them.
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
Conversion tracking ties a sale or sign-up back to the post or ad that drove it. Why it beats guessing from likes.
A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.
Retargeting shows ads to people who already engaged with you — warmer, higher-converting than cold reach. How it works.
A link-in-bio page is often enough to start; a website adds control and an owned audience. When to use each.
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
Cross-posting saves time but a straight copy-paste hurts reach. Why to adapt per platform, and tools that make it easy.
A lead magnet trades value — a guide, template, discount — for a follow or email. How it turns attention into leads.
Aggressive DM automation breaks platform rules and reads as spam; light official automations are safer. Where the line is.
