Questions & Answers
Answers to common questions about our tools and how to use them.
If hacked: reset the password, remove strange logins and apps, enable 2FA, and use account recovery. First steps to take.
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
A brand ambassador program is an ongoing partnership, not a one-off post — deeper trust over time. How it works.
Gifting sends creators free product hoping for a post, usually unpaid. How it works, obligations, and disclosure.
A creator fund pays based on views or engagement, but payouts are modest and shift. Why to treat it as one stream.
A brand deal is a paid partnership to promote a product. How to land one with a clear niche, media kit and real engagement.
Creators earn from brand deals, platform payouts, affiliates, own products, memberships and tips — usually a mix. What unlocks each.
Niching down narrows your focus to a specific audience and topic, making content more relevant and shareable. Why it speeds growth.
Set social goals that are specific, measurable and time-bound, tied to outcomes — not just 'grow'. How to track them.
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
Awareness content earns discovery; conversion content drives action. Why you need a mix, and how to balance it.
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
