Questions & Answers
Answers to common questions about our tools and how to use them.
A scheduling tool publishes; an analytics tool measures. The difference, and when you need each (or both).
A link-in-bio tool turns your one profile link into a page of links, with click analytics. What it does and where to find one.
If you post regularly or on several platforms, a scheduling tool saves time and keeps you consistent. When you need one.
Social media managers use a small stack — scheduling, analytics, listening, design, link-in-bio. What each does and how to choose.
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
Measure social ROI by comparing cost against tracked outcomes — leads, sales — not likes. How to set it up.
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
Repurpose one idea into each platform's format — clips, carousels, threads. How to multiply output without multiplying effort.
