The dominant messaging app in much of the world; Business API, no feed.
At a glance
- Launched
- 2009
- Main region
- Global
- Maturity
- Established
- Public API
- Yes
- Self-serve ads
- No
About the platform
WhatsApp has no public feed, so it is not a place to publish — it is a place to hold conversations, via Channels and the Business API. Its reach in Latin America, India, Africa and much of Europe makes it the default customer-contact channel in those markets. Message templates require approval, and unsolicited messaging is heavily restricted.
Maturity is our editorial read, not a guarantee — platforms rise and fade. The tool count is measured from our own catalogue.
