YouTube
EstablishedLong-form and Shorts video, with search-driven discovery and mature monetisation.
3217 tools work with it See the tools →At a glance
- Launched
- 2005
- Main region
- Global
- Maturity
- Established
- Public API
- Yes
- Self-serve ads
- Yes
About the platform
YouTube behaves as much like a search engine as a social platform: content keeps surfacing long after publication, which changes what is worth measuring. Its Data API is public and well documented, ads run through Google Ads, and its Partner Programme is one of the older direct monetisation routes. Tool coverage is broad, especially for analytics and thumbnails.
Maturity is our editorial read, not a guarantee — platforms rise and fade. The tool count is measured from our own catalogue.
