The largest general-audience platform; Pages, Groups and Meta's ads stack.
3233 tools work with it See the tools →At a glance
- Launched
- 2004
- Main region
- Global
- Maturity
- Established
- Public API
- Yes
- Self-serve ads
- Yes
About the platform
Organic reach for Pages has declined for years, so most marketing use now centres on Groups, and on paid distribution through Meta's ads manager — which remains one of the most capable targeting systems available. The Graph API is shared with Instagram, so many tools cover both at once.
Maturity is our editorial read, not a guarantee — platforms rise and fade. The tool count is measured from our own catalogue.
