Tumblr

Declining

Blogging and fandom platform, long past its peak but still active.

At a glance

Launched: 2007
Main region: Global
Maturity: Declining
Public API: Yes
Self-serve ads: Yes

About the platform

Tumblr retains dedicated fandom, art and subculture communities, and content resurfaces through reblogs for a long time. Its commercial peak is well behind it and tool support has thinned accordingly. Viable for the audiences that are genuinely there; not a general-purpose channel.

Maturity is our editorial read, not a guarantee — platforms rise and fade. The tool count is measured from our own catalogue.

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