LINE

Established

The default messaging platform in Japan, Taiwan and Thailand.

At a glance

Launched: 2011
Main region: Japan & Asia
Maturity: Established
Public API: Yes
Self-serve ads: Yes

About the platform

LINE holds the position in Japan, Taiwan and Thailand that WhatsApp holds elsewhere, and extends into payments and news. Official Accounts and its messaging API make it the primary customer channel in those markets, and its ads platform is self-serve.

Maturity is our editorial read, not a guarantee — platforms rise and fade. The tool count is measured from our own catalogue.

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