Google Alerts

Social listening

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Google Alerts is a free monitoring tool that emails notifications whenever new web content matches chosen keywords, brand names, or topics. It scans Google's search index rather than social platforms directly, making it a lightweight way for marketers to catch news mentions, competitor coverage, and industry keyword trends without a dedicated listening subscription.

Good to know

Pricing: Free
Platforms: Web, email
Best for: Anyone wanting free, basic mention monitoring

Pros

Completely free
Simple keyword-based setup
Covers general web and news
No account required

Cons

No sentiment or analytics
Coverage limited to indexed pages

Key features

Keyword alerts
Email notifications
Web and news coverage
Custom frequency

Visit site ↗ ✓ Active

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Frequently asked

What is Google Alerts?

Google Alerts is a free monitoring tool that emails notifications whenever new web content matches chosen keywords, brand names, or topics.

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Uptime checked: Jul 11, 2026

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