Google Alerts

Social listening

★★★★★ No votes yet Reliability100%

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Google Alerts is a free monitoring tool that emails notifications whenever new web content matches chosen keywords, brand names, or topics. It scans Google's search index rather than social platforms directly, making it a lightweight way for marketers to catch news mentions, competitor coverage, and industry keyword trends without a dedicated listening subscription.

Rock solid

Good to know

Pricing: Free
Platforms: Web, email
Best for: Anyone wanting free, basic mention monitoring

Pros

Completely free
Simple keyword-based setup
Covers general web and news
No account required

Cons

No sentiment or analytics
Coverage limited to indexed pages

Key features

Keyword alerts
Email notifications
Web and news coverage
Custom frequency

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Frequently asked

What is Google Alerts?

Google Alerts is a free monitoring tool that emails notifications whenever new web content matches chosen keywords, brand names, or topics.

Is Google Alerts reliable?

Google Alerts responded to 100% of our automatic uptime checks over the last 30 days. This is a measured signal, not a guarantee.

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Uptime checked: Sep 6, 2026

Rating reflects visitor votes, not our endorsement. Uptime is checked automatically every 3 days.

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