Business
A creative refresh swaps in new visuals or copy to beat ad fatigue and keep performance steady. How often to refresh.
Ad fatigue is falling response from overexposure — rising frequency, dropping clicks. How to spot and fix it.
A daily budget caps spend per day; a lifetime budget sets a total the platform paces. Which suits which campaign.
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
Boosting suits a quick reach lift on a good post, but proper ad campaigns give more control and value. When to boost.
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
A brand ambassador program is an ongoing partnership, not a one-off post — deeper trust over time. How it works.
Gifting sends creators free product hoping for a post, usually unpaid. How it works, obligations, and disclosure.
A creator fund pays based on views or engagement, but payouts are modest and shift. Why to treat it as one stream.
A brand deal is a paid partnership to promote a product. How to land one with a clear niche, media kit and real engagement.
