CTR (click-through rate)
The share of viewers who clicked a link.
Click-through rate is clicks divided by impressions, usually shown as a percentage. It tells you how compelling a post, ad or link was at driving people to take the next step.
The share of viewers who clicked a link.
Click-through rate is clicks divided by impressions, usually shown as a percentage. It tells you how compelling a post, ad or link was at driving people to take the next step.
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