Luma AI
Video editingLuma AI is an AI content-creation platform best known for Dream Machine, a tool that generates short video clips and images from text prompts or reference photos. It is used by marketers, creators and agencies to produce social-ready visuals and video assets without filming. The platform offers text-to-video, image-to-video and image generation, with options for stylization and iteration, aimed at speeding up creative production for campaigns and social content.
Good to know
- Pricing
- Free plan + paid tiers from ~$9.99/mo
- Platforms
- Web
- Best for
- Creators, marketers & agencies
Pros
- Fast text-to-video generation
- No filming or editing needed
- Image-to-video conversion
- Useful for quick social assets
Cons
- Output length/quality limits
- Credits-based usage caps
- Learning curve for prompts
Key features
- Text-to-video generation
- Image-to-video generation
- AI image generation
- Style/reference conditioning
- API access
- Fast iteration workflow
Works with
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Frequently asked
What is Luma AI?
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Uptime checked: Jul 29, 2026
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