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Questions & Answers
Answers to common questions about our tools and how to use them.
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Do bought followers hurt my engagement rate?
Adding followers who never interact lowers your engagement rate — which platforms use to limit reach. Why bigger is not better.
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How do I run a social media giveaway?
Run a giveaway with a niche prize, clear legal rules, a short window, and transparent judging. How to attract real followers.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What is cross-posting, and is it bad?
Cross-posting saves time but a straight copy-paste hurts reach. Why to adapt per platform, and tools that make it easy.
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What is a brand voice, and how do I create one?
Brand voice is your consistent tone and personality across posts. How to define it in a few traits and keep it steady.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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