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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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Does bounce rate apply to social media?
Bounce rate is a website metric that matters for social traffic — high bounce means a post-to-page mismatch. How to fix it.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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Why do bots leave a trail that anyone can learn to spot?
Bot followers share a signature — no photo, random handles, no posts, impossible engagement ratios. Why anyone who checks can spot bought audiences.
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What is affiliate marketing on social media?
Affiliate marketing pays a commission on sales from your link or code. How it works, and why honest disclosure matters.
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What is retargeting on social media?
Retargeting shows ads to people who already engaged with you — warmer, higher-converting than cold reach. How it works.
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Why is a small engaged audience worth more than a large passive one?
A small engaged audience out-reaches, out-earns and out-trusts a large passive one — and advertisers pay on engagement rate. Why bigger isn't better.
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