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Questions & Answers
Answers to common questions about our tools and how to use them.
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How much do social media managers charge?
Social media manager rates vary by experience and scope, from small packages to full retainers. What drives the price.
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How do social media managers make money?
Social media managers earn via salaries, retainers, project fees, and ad management. What pays, and why clear results matter most.
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How do I go viral on social media?
There is no reliable way to go viral. What actually raises your odds — and why steady quality beats chasing a hit.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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