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Questions & Answers
Answers to common questions about our tools and how to use them.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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What is an approval workflow, and why does a team need one?
An approval workflow routes posts through review before publishing, catching errors. Why teams and agencies need one.
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Why is a 'guaranteed engagement' claim misleading?
A 'guaranteed engagement' claim promises control the seller lacks — platforms decide what stays. Why it is a sales hook, not a commitment.
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Why do bought followers quietly disappear over time?
Bought followers erode because platforms remove bulk bot accounts. Why 'refill' windows are an admission the followers get removed.
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Why are SMM panels risky?
SMM panels stack real risks: detection, lost reach, non-delivery, vanished services, and distorted metrics. The honest picture, and how to evaluate.
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