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Question

What is an approval workflow, and why does a team need one?

1 min read 17 views
Marcus writes about social media strategy for small businesses. He covers how businesses use social, which networks fit, and what works in promotion.
Answer

An approval workflow routes a post through review and sign-off before it publishes, so errors and off-brand content get caught. For teams and agencies with clients, it prevents mistakes and keeps everyone accountable.

Many scheduling tools build it in. Compare scheduling tools.

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