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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why does the honest side of the industry stay quiet about guarantees?
Honesty means admitting limits, which sells slower than promising the impossible. Why the quiet voice is understanding, not weakness.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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What is an approval workflow, and why does a team need one?
An approval workflow routes posts through review before publishing, catching errors. Why teams and agencies need one.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What is follower growth rate?
Follower growth rate = new followers divided by starting count, times 100 — momentum, not raw numbers. Why to track it.
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