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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a brand deal, and how do I get one?
A brand deal is a paid partnership to promote a product. How to land one with a clear niche, media kit and real engagement.
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What is a content performance tool?
A content performance tool measures reach, engagement and results for your posts. What it does and how to pick one.
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Why does a neutral directory surface what closed markets keep private?
A neutral directory does in public what professionals do privately — vet on evidence, show weak points, label paid placement. Why neutrality matters.
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Why is '10,000 followers for $5' a math problem, not a deal?
'10,000 followers for $5' is a twentieth of a cent each — no real person costs that. Why the impossible price reveals the fake product.
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Why do public promises grow bigger the further you are from the real source?
Each reseller adds markup and a bolder promise, so guarantees grow and accountability shrinks toward the retail front. What big surface promises hide.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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