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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why is '10,000 followers for $5' a math problem, not a deal?
'10,000 followers for $5' is a twentieth of a cent each — no real person costs that. Why the impossible price reveals the fake product.
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What is a hashtag strategy?
A hashtag strategy mixes broad, niche and branded tags matched to each post, tested for reach — not a repeated stuffed list.
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What is an approval workflow, and why does a team need one?
An approval workflow routes posts through review before publishing, catching errors. Why teams and agencies need one.
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What's the safest way to navigate a market split between loud resellers and quiet suppliers?
In a market split between loud resellers and quiet suppliers, ignore volume and follow evidence — track record, uptime, real reviews. The calm way to choose.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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Do SMM panels exaggerate their quality and results?
'High quality', 'real', 'instant' — cheap to print, hard to verify, and often at odds with delivery. Why reviews beat the sales page.
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