Why don't you sell the tools you list?

Q: Why don't you sell the tools you list?

Selling the tools would give us a reason to push high-margin ones over the best fit. Why staying independent is what makes a directory trustworthy.

April 24, 2025 1 min read

Marcus Lindqvist

Marcus writes about social media strategy for small businesses. He covers how businesses use social, which networks fit, and what works in promotion.

Answer

Because selling them would compromise the ranking. If we profited from every listing, we would have a reason to push the highest-margin option, not the best fit for you.

Staying independent — not selling the tools, and clearly labeling any paid placement — is what lets us rank on evidence and show weak points honestly.

Neutrality is not a side feature; it is the reason a directory is worth trusting. See the independent approach in our directory.