What is social media marketing?

Q: What is social media marketing?

Social media marketing uses social platforms to reach people, build a brand and drive action. What it involves and the tools behind it.

September 20, 2025 1 min read

Marcus Lindqvist

Marcus writes about social media strategy for small businesses. He covers how businesses use social, which networks fit, and what works in promotion.

Answer

Social media marketing is the practice of using social platforms to reach people, build trust in a brand, and drive action — followers, engagement, traffic, or sales. It blends content, community, and often paid ads.

Most of the work runs on tools: scheduling to stay consistent, analytics to learn what works, and listening to track your market. Compare those tools in our directory.