UGC (user-generated content)

Content created by an audience rather than the brand.

User-generated content is posts, reviews, photos or videos made by customers and fans. It builds trust and provides authentic material a brand can amplify (with permission).

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Answers to common questions about our tools and how to use them.

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What should a business use to grow on social media? Businesses grow with real tools plus genuine content — scheduling, analytics, listening, design — not bought numbers. Where to start.
Are closed, invite-only SMM communities more serious than public panel ads? Serious vetting happens in private communities, not public ads — which is why the open market skews to hype. The practical substitute for outsiders.
If the source gives no guarantee, how can the reseller? A reseller can only pass along its source's delivery — so a guarantee it adds has nothing behind it. The structural reason to distrust downstream promises.
What is dwell time on a post? Dwell time is how long someone stays on your post — a signal platforms use for reach. What lifts it.
Why do resellers add promises the original source never made? Drawing from the same supply, a reseller differentiates on the pitch — bolting on promises the source never made. Why the claim exceeds the delivery.
What is a discount code strategy, and does it work? Unique discount codes reward buyers and track which source drove each sale. When they work and how to measure them.

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UGC (user-generated content)

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