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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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Why do only middlemen sell 'services' with big promises?
Reselling a shared source, a middleman can only compete on the pitch — so promises are their product. Why bigger promises mean more distance from delivery.
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What is the difference between a scheduling tool and an analytics tool?
A scheduling tool publishes; an analytics tool measures. The difference, and when you need each (or both).
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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