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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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Is social media marketing worth it for a small business?
For most small businesses, yes — social builds awareness, trust and sales over time. How to make it worth the effort.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Why does a neutral directory surface what closed markets keep private?
A neutral directory does in public what professionals do privately — vet on evidence, show weak points, label paid placement. Why neutrality matters.
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What is a creator fund?
A creator fund pays based on views or engagement, but payouts are modest and shift. Why to treat it as one stream.
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