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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a POV video?
A POV video frames the scene from the viewer's perspective, often with a caption setup. A relatable short-form format.
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Is shadowbanning real?
'Shadowbanning' is rarely confirmed by name, but reduced reach for rule-brushing or spammy content is real. What causes it.
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Does a follow/unfollow strategy work?
Follow/unfollow baits follow-backs but is spammy, risky, and short-lived. Why it fails, and what actually grows an account.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What does SMM stand for?
SMM stands for social media marketing — using social platforms to reach an audience and build a brand. What it covers, in plain terms.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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