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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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Why is '10,000 followers for $5' a math problem, not a deal?
'10,000 followers for $5' is a twentieth of a cent each — no real person costs that. Why the impossible price reveals the fake product.
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Where are the real suppliers behind the panels you see advertised?
Real suppliers sell wholesale and private; public panels resell from them and add markup and promises. Why the loud 'provider' is often the last link.
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What is a lookalike audience?
A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.
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Does the cheapest SMM panel give the worst results?
The cheapest panels usually deliver the weakest, shortest-lived results. Why price alone is a poor guide, and what to weigh instead.
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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