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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I know if my followers are fake or bots?
Spot fake followers by spikes without engagement, empty accounts, and a falling engagement rate. Tools that estimate the share.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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How do I go viral on social media?
There is no reliable way to go viral. What actually raises your odds — and why steady quality beats chasing a hit.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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What is content batching, and how do I do it?
Content batching creates many posts in one session, then schedules them out. Why it saves time and keeps a consistent look.
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