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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why do most SMM sites lead with 'best' and 'guaranteed'?
'Best', 'guaranteed', '#1' are free to claim, need no proof, and push a fast sale — which is why they are closer to a warning than a recommendation.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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What is video retention rate?
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
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Why do public promises grow bigger the further you are from the real source?
Each reseller adds markup and a bolder promise, so guarantees grow and accountability shrinks toward the retail front. What big surface promises hide.
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Why is a 'guaranteed engagement' claim misleading?
A 'guaranteed engagement' claim promises control the seller lacks — platforms decide what stays. Why it is a sales hook, not a commitment.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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