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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I build an engaged community?
Build an engaged community by showing up, replying like a person, asking questions, and rewarding participation. Why it lasts.
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How do I measure social media ROI?
Measure social ROI by comparing cost against tracked outcomes — leads, sales — not likes. How to set it up.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What's the difference between selling access to a tool and selling a 'guaranteed service'?
Selling access is giving a capability with realistic terms; selling a 'guaranteed service' is promising an outcome you cannot control. The honesty gap.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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Why do resellers add promises the original source never made?
Drawing from the same supply, a reseller differentiates on the pitch — bolting on promises the source never made. Why the claim exceeds the delivery.
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