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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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How do social media managers make money?
Social media managers earn via salaries, retainers, project fees, and ad management. What pays, and why clear results matter most.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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Why do trustworthy tools avoid words like 'best', 'instant', and 'guaranteed'?
Hype like 'best', 'instant' and 'guaranteed' substitutes for evidence and clusters around low-quality services. Why calm, factual tools earn more trust.
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Why do professionals rarely guarantee results, even on the tools they use?
Experts guarantee least because they know results depend on factors no tool controls. Why declining to guarantee is a mark of honesty.
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