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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Why is a small engaged audience worth more than a large passive one?
A small engaged audience out-reaches, out-earns and out-trusts a large passive one — and advertisers pay on engagement rate. Why bigger isn't better.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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Will buying engagement get my account banned?
Buying engagement can lead to removed followers, lower reach, or suspension. What raises the risk, and the safer path.
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Is 'start your own SMM panel' a real business or a scheme?
'Start your own SMM panel' resells someone else's supply and its risks. Who really profits, and why it is not a real business.
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What is a discount code strategy, and does it work?
Unique discount codes reward buyers and track which source drove each sale. When they work and how to measure them.
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