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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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Should I boost a post?
Boosting suits a quick reach lift on a good post, but proper ad campaigns give more control and value. When to boost.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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How do I measure social media ROI?
Measure social ROI by comparing cost against tracked outcomes — leads, sales — not likes. How to set it up.
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What is YouTube SEO?
YouTube SEO surfaces videos in search via titles, descriptions, chapters and watch time. Why it matters and how to do it.
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Do social media giveaways actually grow your account?
Giveaways add followers fast but often the wrong ones, hurting engagement. How to run one that attracts real fans.
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