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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is social commerce?
Social commerce is selling directly inside social apps — shoppable posts and in-app checkout. What it is and what supports it.
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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Why do trustworthy tools avoid words like 'best', 'instant', and 'guaranteed'?
Hype like 'best', 'instant' and 'guaranteed' substitutes for evidence and clusters around low-quality services. Why calm, factual tools earn more trust.
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What is a benchmark on social media?
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
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Does the cheapest SMM panel give the worst results?
The cheapest panels usually deliver the weakest, shortest-lived results. Why price alone is a poor guide, and what to weigh instead.
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