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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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What is a tool directory or aggregator, and why use one?
A tool directory gathers many tools with consistent ratings and reliability data, so you compare on evidence, not each vendor's marketing. Why use one.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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What is two-factor authentication, and should I use it?
2FA adds a second login step so a stolen password is not enough. Why every social account should have it, and how.
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Why do cheap panels fear public reviews and reputation?
Cheap panels depend on the next buyer not knowing the last one's experience — so permanent reviews are a threat. Why reputation is accountability.
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