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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is the difference between a daily and lifetime ad budget?
A daily budget caps spend per day; a lifetime budget sets a total the platform paces. Which suits which campaign.
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What is a superfan, and why do they matter?
A superfan actively champions you — sharing, defending, buying first. Why a small core drives outsized reach and revenue.
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What does a social media manager do?
A social media manager plans, publishes, engages, and reports — turning strategy into daily activity. The tools that make it manageable.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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