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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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Why do serious operators sell tools and access, not guaranteed 'services'?
Serious operators sell tools and access — capability they can deliver — not outcomes they cannot control. Why the framing tells you who you deal with.
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Why do bots leave a trail that anyone can learn to spot?
Bot followers share a signature — no photo, random handles, no posts, impossible engagement ratios. Why anyone who checks can spot bought audiences.
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What are the hidden costs of cheap engagement?
Cheap engagement hides costs: lost reach, cleanup, account risk, and wasted opportunity. Why the headline price is misleading.
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Why don't you sell the tools you list?
Selling the tools would give us a reason to push high-margin ones over the best fit. Why staying independent is what makes a directory trustworthy.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
Live site stats
323 online now
Recent visitors
17.6K last 24 hours
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29.8K last 7 days
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54.6K last 14 days
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83.1K last 31 days
1.9M bot hits
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