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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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What is Instagram SEO, and how do I use it?
Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
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Can you build a lasting business on bought followers?
Bought followers are not customers — they inflate a number that can vanish and lower your reach. Why a lasting business needs real people, not fakes.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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Why is 'drip-feed' delivery a confession, not a feature?
'Drip-feed' disguises fake followers as natural arrivals — real ones need no disguise. Why the feature confesses the product is artificial.
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