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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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What is a swipe file, and how do I use one?
A swipe file collects great examples to study and adapt, not copy — speeding ideation. How to build and use one.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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Does an SMM panel keep or sell my data and account access?
Thin, anonymous panels are least likely to protect your data or login. Why to share the minimum, never your password, and walk away from vagueness.
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What is a voiceover, and how do I add one?
A voiceover narrates over footage instead of speaking on camera — great for how-tos and B-roll. How to add one.
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