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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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What is a benchmark on social media?
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
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Is it legal to buy followers or likes?
Buying followers is usually not a crime, but it breaks platform rules and can raise legal issues when used to mislead. The honest picture.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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