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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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How do I benchmark against competitors?
Benchmark competitors by tracking their public growth, engagement and top content over time to learn what resonates. Tools that help.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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Do SMM panels exaggerate their quality and results?
'High quality', 'real', 'instant' — cheap to print, hard to verify, and often at odds with delivery. Why reviews beat the sales page.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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