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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why is '10,000 followers for $5' a math problem, not a deal?
'10,000 followers for $5' is a twentieth of a cent each — no real person costs that. Why the impossible price reveals the fake product.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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Are closed, invite-only SMM communities more serious than public panel ads?
Serious vetting happens in private communities, not public ads — which is why the open market skews to hype. The practical substitute for outsiders.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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What is a brand voice, and how do I create one?
Brand voice is your consistent tone and personality across posts. How to define it in a few traits and keep it steady.
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What is a carousel post, and how many slides should it have?
A carousel is a swipeable multi-slide post; 4 to 10 slides is typical. Why they earn saves, and how to make them fast.
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