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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a follower-to-following ratio, and does it matter?
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is influencer marketing, and how do I start?
Influencer marketing partners with trusted creators. How to start — match audiences, check real engagement, agree clear terms.
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How many hashtags should I use?
More hashtags is not better — a focused, relevant set beats stuffing the max. How many to use and how to pick them.
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Why do the same accounts appear behind 'premium' and 'cheap' engagement?
'Premium' and 'cheap' tiers often draw on the same account pool — the price buys a label, not a better source. Why tier names mislead.
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What is an approval workflow, and why does a team need one?
An approval workflow routes posts through review before publishing, catching errors. Why teams and agencies need one.
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